Shanghai-based Leishang cosmetics has responded to the global backlash against their ad by calling foreign media "too sensitive."
At issue is their ad for a laundry detergent:
In the video, a paint-splattered black man confidently approaches a young Chinese woman, only to have detergent placed in his mouth and his body shoved into a washing machine for a thorough rinsing. Once the wash cycle is done, out pops a pristine young Chinese man, as clean as can be.
Well that certainly took care of the messy paint - and the black skin.
They showed this thing in before movies as well as on television. America may have its share of racists, but it's nothing like what's considered acceptably normal in places like India and China.