Oscar Mayer created "Lunchables" back in '85 in order to offload the stuff; included in the lunches was a pouch of CapriSun juice-drink. You know, for that added little bit of nutrition.
Well, they need another outlet, so they've come up with "P3" - ehich contrary to initial impression has nothing to do with urine: they're packaging up a few sticks of cheese along with a handfull of nuts and some meat slices, and suddenly they've got a "Portable Protein Pack" to sell you for just under two bucks. They've got the health angle covered, too: they're pushing them as "energy packs". Presumably better-tasting than those insipid "five-hour energy" drinks.