BrightSource Energy had plans to construct a 75-story "power tower" solar array near California's Joshua Tree National Park, but they've abruptly withdrawn their application amid the furor generated over their similar (and fully operational) "Death Star" facility near the California/Nevada border. That "power tower" array sparked consternation among even solar enthusiasts after it was observed that the array ignited birds in flight.
BrightSource and its partners decided they needed a project that would "better meet the needs of the market and energy consumers," Senior Vice President Joe Desmond said Wednesday.
The company remains committed to solar power-tower technology, as well as "sound and responsible environmental measures," Desmond said.
Rather than establishing a side business in the wild-bird rotisserie industry, they've decided to table their second project; in part due to calls from conservation groups for a moratorium on any future "power tower" projects. Presumably, the consortium will be looking for ways to minimize or eliminate the problem of cooking birds mid-flight.
It seems hard to believe, but it appears that they're passing up a potentially lucrative opportunity to compete with KFC with "fry on demand" offerings.